Making a meat-free change without changing your meal times
The Meatless Farms Co. approached us to create a brand for their vegan mince and burgers. Rather than aiming at the Vegan market we discovered that meat eaters want to eat less meat, but they still want to cook their favourite recipes. We have made swapping easy!
We all know that there’s a lot of people who enjoy eating meat. But it’s becoming more apparent than ever that people are aware of it’s negative health effects and damaging impact on the environment. Our design approach needed to appeal to meat eater and vegans alike. The brand creation has used illustration to add taste appeal to the raw meat aisle, whilst allowing the product to be viewed and seen as a genuine meat replacement.