Anyone can cook Duck
Gressingham Duck wanted to overcome purchase barriers that duck is hard to cook and only for special occasions.They wanted to launch a range of ready to cook duck recipes making duck a regular week day option rather than an occasional weekend treat.
We evolved the iconic ‘G’ logo by adding texture and a dash of ingredient inspiration to create a foodier feel for the brand. The previous solid black background has been softened by adding a slate texture, helping to dial up the ‘Bistro’ credentials.
Each recipe has its own bespoke dash
The dashes were individually created to showcase the recipe ingredients.
Our Duckspiration continues on the revamped raw meat packaging. Our seasoning and herb dash has been created to inspire along with easy 1, 2, 3 cooking steps. We believe that anyone can become a kitchen hero when cooking duck!