From Sunday roast to proper food all week
Aunt Bessie's is a brand rooted in tradition, with a long-standing history of great British food and so has become indispensable in today’s kitchens, with products ranging from Yorkshire puddings to ice cream!
With the introduction of a new contemporary colour palette and a cleaner, more stylised look, the Aunt Bessie’s brand will become the mid-week choice of a whole new generation. Aunt Bessie is their helping hand in the kitchen, giving everyone the chance to make easy, convenient and interesting meals each and every day, however busy you are.
The pack design focuses on Aunt Bessie herself and uses her apron as a visual device to tie together the wide portfolio of products and make them stand out at point of purchase.