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Distinctive British style

In an attempt to compete with the emerging high street fashion brands, Accurist had diluted its core British heritage.

Seen as the makers of traditional timepieces, they needed to recapture Accurist as the stylish, contemporary British brand it once was.

We created the brand essence of ‘Essential Wrist Attire’ that captured everything we wanted the re-brand to achieve by bringing contemporary fashion appeal to the brand whilst retaining its British history and real watch making expertise.

The iconic 'A' hallmark was created to symbolise the brand's quality, whilst giving visual equity that could be used across all touch-points from advertising to the detailing of the watch crown itself.

Our TV campaign for Accurist London, the first since our repositioning of the British watch brand. Creative by Springetts Brand Design Consultants. Produced by Fin. London.