Co founded by ex England cricketer, Matt Prior, OnePro was created by professional athletes for professional athletes. The brand wanted to combine the best of science and nature and compete against some of the less natural products on the market... 'clean performance'.
We created a brand mark that symbolised 'clean performance'. It is uncluttered, with a dynamic cut through to create the 1 and P.
The dynamic wedge was taken through all the brand touchpoints from apparel, comms right down to the gel packs. We also created a new range of symbols to demystify the category and make it easier to find the right product for the right stage of performance.
The brand architecture needed to work across the cycle team through to the insurance offering, while also working with key sponsor brand Aston Martin.