Focus on what makes you different
People spend, on average, 3 seconds choosing brands. In a world of visual bombardment we are shopping on autopilot. In order to be chosen we need to get the codes right.
Kettle are famous for full on real foodie flavoured crisps. When they approached us to launch a lighter snacking option we asked ourselves what DNA from Kettle do we take across?
We needed to make Kettle the tastiest looking option in the lighter snacking category. By creating a sub-brand name around taste and a visual style that captured the flavour of a 'canapé', we were able to create a unique design which did not lose any 'Kettleness' for the brand.