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Great insight leads to great thinking, great thinking leads to great design. Brand love is to be desired and understood in an instant. By focusing on what makes you unique and capturing that essence emotionally we make a real difference. We use what we learn to design with purpose in mind, the ultimate brand design.

Design Strategy

Brands that are liked but not loved are not brands at all. Your brand design should stand up and be counted, not blend in with everyone else. We have been creating brand love for over 40 years, with design led by insight, strategy, and smart semiotics. Let us re-invent your brand design, and stand out amongst the crowd.

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Brand Design with Purpose

Whether it's brand invention, reinvention or renovation, whether you're the world’s most famous football club, the nation's favourite cereal, a family cat or have a dream to change the world with one sip - to quote a famous Liverpool philosopher - ‘all you need is love’… and maybe a few late nights! We incorporate brand love into every pencil stroke and mouse click to build a brand design you will love.

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Brand Identity

Your brand is your identity in the world of business. It sets you apart from the crowd and describes to everyone exactly what you are about. The first impression is the most important, so we work hard to ensure that your business has the desired impact as soon as it is introduced. The outcome of building a brand identity will be customers who understand your business before stepping through the door.

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Packaging Design

Packaging is more than just what houses a product before it is purchased. Packaging is an advertisement to draw potential buyers eyes and interest them in what you’re selling. Every shelf is a competition, so it is important your product is actually competing. We help brands understand their current packaging and how it affects potential buyers, and work with you to build a stronger brand.

We have worked with Springetts for the last 3 years. They have been a critical strategic partner both at EMEA regional level and globally. They have successfully led a total new brand architecture on our global brand including not only range and pack architecture but also successful re-design of our logo. Springetts is the best design agency we have ever worked with combining exceptional strategic input with flexibility and reactivity.

Odile Marriot

VP Global Marketing Merisant

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