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Mini canapés of real foodiness

How to communicate the delicious hand cooked taste of Kettle, with the benefits of a new healthier snack range, in a positive foodie way, without any negative ‘diet food’ connotations.

Whilst KETTLE Chips are synonymous with pure indulgence, the new range needed to strike more of a healthy balance – all the taste you would expect from KETTLE but lighter!


We created the name ‘KETTLE Bites’ to highlight the fact the range was about taste first not permission.

The warm cream background colour united the range and was the perfect canvas to highlight the product. Each product was created like a canapé as a mini mouthwatering individual bite, ‘floating in air’ as a simple metaphor for the low calories.